After more than a year of social distancing and lockdown, more than 100 million Americans received the COVID-19 vaccine, and a return to some kind of “normal” feels imminent. Exactly what that normal will look like still remains to be seen, though. Among the aspects of everyday life that have been upended by the COVID-19 pandemic, one that may never return to the normal we remember is online shopping.
Even as spending may have decreased in some categories, people are turning to online shopping more than ever before. Brick-and-mortar businesses have turned to the web to stay afloat, and e-commerce has taken over for big and small brands alike. And, for many, the inspiration for when and where to shop online may be coming from social media.
For a closer look at how social media fuels online shopping habits, CouponFollow surveyed 1,400 people for an inside look at which platforms encourage users to shop the most and how much money they’re spending – partially as a result of targeted ads.
Read More Here
